Edding Wall Of Fame Case Study

When the pen manufacturer Edding and its agency KemperTrautmann, wanted a unique online branding experience, it turned to demodern, a leading German digital design studio, for an idea. And what came out of it was a live interactive, digital canvas project called, The Edding Wall of Fame.

The Wall of Fame is a creative online environment where young artists and professional illustrators come together to meet, compete and collaborate on creating the largest and longest ongoing artwork. Ever since it’s launch in 2011, more than 300,000 drawings have been drawn on this huge virtual canvas, and it continues to grow in its size and complexity.

Influxis’ Adobe Media Server hosting is utilized for the Wall of Fame’s live collaborative drawing, webcam and chat functions, providing real-time data to the website visitors. Influxis’ global server network and hands-on support provided the necessary scalability as the scope of the project grew continuously. This unique creative web experience also implemented a sharing functionality that allowed the users to directly mark their drawings on the wall to share, forward, save and post via Facebook, Twitter and email.

Anyone who is an artist at heart is invited to grab one of ten virtual markers and become a part of this one-of-a-kind masterpiece at http://wall-of-fame.com


Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you’ll all have a great reference point to come back to if you need to find a case study to present or even if you are looking at how to put the best ones together for the next award show…

So, with out further ado, here is an entire round up of the Grand Prix, Gold and Silver Cannes Cyber Lion winning case studies for 2011…

Winners of the 3x Grand Prix at the 2011 Cannes Cyber Lions:
Here are the three Grand Prix campaign case studies for the 2011 Cannes Cyber Lions…

The Wilderness Downtown by Google – Websites & Microsites

Old Spice Response Campaign – Digitally Led Integrated Campaign

Pay With A Tweet – Viral Advertising

Winners of Gold Lions at the 2011 Cannes Cyber Lions:
Below we’ve rounded up as many of the 2011 Cannes Gold Cyber Lion winning case studies as we could possibly find. If you’ve got a link to one we’ve missed, please just post it in the comments below and I’ll add it into the list! Unfortunately, not everyone has a case study video, and if not, I’ve posted the ad for now, until we can dig them all up, so this post can become a great reference…

Sneakerpedia by Footlocker – Websites & Microsites

Lucky Line by Uniqlo – Websites & Microsites

Art Project by Google Geo – Websites & Microsites

Wall of Fame – Websites & Microsites (only if you speak German! Sorry)

Prius Goes Plural Intro Web Video – Craft (sorry, no case study available)

Xylophone by NTT DOCOMO – Craft (sorry, no case study available)

360 degree navigation app by Renault – Craft

The First iPad MoTIN Cover & Interactive Spread by VIV Magazine – Craft

Starplayer by Heineken – Other Interactive Digital Solutions (hype video only)

Mini Gateway Stockholm – Other Interactive Digital Solutions

Nike Write The Future – Viral Advertising (making of video only)

Skittles Touch: Cat by Wrigley – Viral Advertising (actual ad only)

The Force by Volkswagen – Viral Advertising (not sure this one needs a case study!)

Unbearable by DSCR Road Safety

Life In A Day by YouTube – Viral Advertising (hype video only)

Winners of Silver Lions at the 2011 Cannes Cyber Lions:
Below we’ve rounded up as many of the 2011 Cannes Silver Cyber Lion winning case studies as we could possibly find. If you’ve got a link to one we’ve missed, please just post it in the comments below and I’ll add it into the list! Unfortunately, not everyone has a case study video, and if not, I’ve posted the ad for now until you guys help me find them all!

Greenpeace – A New Warrior – Websites & Microsites

Bing – Decode Jay-Z Case Study – Digitally Led Integrated Campaigns

Attraction – Animation

Google/Redbull Street Art View – Community Applications

Google Chrome Fast Ball – Games

The Super Mega Rainbow Updater – Viral Marketing

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    Posted by: Aden Hepburn

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